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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

How to make a tech’s job more satisfying? Streamline recon.

Implementing the right tools can not only improve efficiency but can help with employee satisfaction as well.

The 5 Ws to Paint the Recon Picture

When you’re not asking the right questions, you can’t get a full picture of your reconditioning process.

Two service technicians examining the underside of a vehicle.

Recon Roles Part 3: Turning More Wrenches as a Technician

Walk through three ways you, as a technician, can focus on the job at hand to keep the reconditioning cycle moving quickly and smoothly.

Mechanic and his service advisor using touchpad in auto repair shop.

Recon Roles Part 2: Managing Information as a Service Advisor

Walk through three ways you, as the service advisor, can manage information and drive an efficient reconditioning cycle.

used car manager talking to techs

Recon Roles Part 1: Set the Tone as a Used Car Manager

Walk through three ways you, as the used car manager, can build a foundation to speed up the recon process and avoid common pitfalls.

Used vehicle reconditioning automation to tap into high demand

Tapping into Used Vehicle Demand Starts with Recon

Industry experts are predicting that used vehicle demand (and prices) likely won’t start coming down until spring 2022 at the earliest.

A Toy car and wrench surrounded bypass toy gears

Recon to Front Line Best Practices

Reconditioning vehicles and getting them to the front line as fast as possible is more important than ever.  It’s one of the few controllables surrounding

Service technician looking underneath the vehicle hood

Low-Grade Vehicles Call for High-Quality Reconditioning

Automotive News recently published an article discussing why dealerships are sourcing lower-grade used vehicles to fill their lots.