Featured Article
Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
What a Car’s Worth — 3 Data Points to Consider
Dealers have known for decades that a unique market space requires a unique pricing strategy. That said, it’s always been difficult to quantify this logic.…
How to make a tech’s job more satisfying? Streamline recon.
Implementing the right tools can not only improve efficiency but can help with employee satisfaction as well.
The 5 Ws to Paint the Recon Picture
When you’re not asking the right questions, you can’t get a full picture of your reconditioning process.
Recon Roles Part 3: Turning More Wrenches as a Technician
Walk through three ways you, as a technician, can focus on the job at hand to keep the reconditioning cycle moving quickly and smoothly.
Recon Roles Part 2: Managing Information as a Service Advisor
Walk through three ways you, as the service advisor, can manage information and drive an efficient reconditioning cycle.
Recon Roles Part 1: Set the Tone as a Used Car Manager
Walk through three ways you, as the used car manager, can build a foundation to speed up the recon process and avoid common pitfalls.
Tapping into Used Vehicle Demand Starts with Recon
Industry experts are predicting that used vehicle demand (and prices) likely won’t start coming down until spring 2022 at the earliest.
Recon to Front Line Best Practices
Reconditioning vehicles and getting them to the front line as fast as possible is more important than ever. It’s one of the few controllables surrounding…
Low-Grade Vehicles Call for High-Quality Reconditioning
Automotive News recently published an article discussing why dealerships are sourcing lower-grade used vehicles to fill their lots.
