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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![Two service technicians examining the underside of a vehicle.](https://fuel.reyrey.com/wp-content/uploads/2023/01/Recon_Roles32.jpg)
Recon Roles Part 3: Turning More Wrenches as a Technician
Walk through three ways you, as a technician, can focus on the job at hand to keep the reconditioning cycle moving quickly and smoothly.
![Used vehicle reconditioning automation to tap into high demand](https://fuel.reyrey.com/wp-content/uploads/2022/01/UsedVehicleDemand_WP.jpg)
Tapping into Used Vehicle Demand Starts with Recon
Industry experts are predicting that used vehicle demand (and prices) likely won’t start coming down until spring 2022 at the earliest.
![Service technician looking underneath the vehicle hood](https://fuel.reyrey.com/wp-content/uploads/2021/09/Low-Grade-Vehicle-Article-Image.jpg)
Low-Grade Vehicles Call for High-Quality Reconditioning
Automotive News recently published an article discussing why dealerships are sourcing lower-grade used vehicles to fill their lots.