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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

Vehicle with popped hood

Closing the Gap on Open Recalls

Right now, over 50 million cars on the road in the U.S. have an open recall, according to CARFAX. Even though the NHTSA requires manufacturers to

Safety recall mailer

Addressing the Neglected Recall Process

So what exactly is wrong with the recall process as it is today? The main problem we see is actually due to technological advancements within