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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
3 Recall Scares to Avoid
Three recall tips to help you avoid spooky fines and lost service business.
Closing the Gap on Open Recalls
Right now, over 50 million cars on the road in the U.S. have an open recall, according to CARFAX. Even though the NHTSA requires manufacturers to…
Addressing the Neglected Recall Process
So what exactly is wrong with the recall process as it is today? The main problem we see is actually due to technological advancements within…