Featured Article
Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
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Could your parts department use a spring cleaning?
Now that the winter chill has melted away, and the flowers have started to bloom, it’s the perfect time to wipe the slate clean for…
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The Grinch Who Stole Service Revenue
It’s that time of year when Dr. Seuss’ iconic character makes his annual re-emergence in the classic 1966 cartoon How the Grinch Stole Christmas. As…
![Gauge meter showing low and high risk levels](https://fuel.reyrey.com/wp-content/uploads/2021/07/400x600-image.jpg)
Liabilities Putting Your Service Department At Risk
In a world where everything can be done securely at our fingertips, why do we continue to spend time doing tasks manually that open ourselves…
![Man looking overwhelmed, reviewing paperwork](https://fuel.reyrey.com/wp-content/uploads/2021/05/GettyImages-112184006-e1623858270348.jpg)
Profit Isn’t Just About Revenue: Fixing Your Accounting Department
When automotive retailers think of creating new profit centers in the dealership, the accounting department is usually not the first place to come to mind.…