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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough

62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?

Person looking defeated into a vehicles side window.

True Story: Dream Car Disaster

When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge

The Power of Personalization: How Direct Mail Can Transform Your Marketing

Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service

Man looking overwhelmed, reviewing paperwork

Profit Isn’t Just About Revenue: Fixing Your Accounting Department

When automotive retailers think of creating new profit centers in the dealership, the accounting department is usually not the first place to come to mind.