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Is your sales team staying in tune?

Everybody enjoys a good musical performance. The singer producing an amazing melody on the microphone and the band backing them up with their instruments.  The

Woman working at her computer

Configuring Posting Screens in ERA-IGNITE Accounting

If most of your day is spent posting to the journal, try starting in posting mode instead of starting in search mode.

Understanding the FTC’s Enforcement Tools and How You Can Create Your…

The Federal Trade Commission (FTC) has intensified its focus on dealerships and is attempting to add new regulatory practices to their already robust arsenal. If

illustration of a hand holding a car with icons floating around it

Your Guide to Converting Service Customers to Sales Ones

Every person that comes to your dealership has the potential to leave as a valued sales customer. That includes those individuals only stopping in to

line of car bumpers in a dealership parking lot

Finding (and Acquiring) Quality Used Cars in Today’s Market

In today’s market, your dealership’s ability to acquire quality used cars is the difference between getting ahead of the competition and sending your customers right

person with baking ingredients spread across the table in front of them cracking an egg

Dealership Social Marketing Recipe for Success

Since baking (and marketing) isn’t everyone’s forte, we thought we’d share with you four things that can make or break your dealership’s social marketing recipe.

letters inside of a mailbox that's being opened

Targeting Tactics: Successful Dealership Direct Mail

Direct mail marketing can (and should) be incredibly rewarding for your dealership! We thought we’d share a few targeting tactics that you can use to

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What Gen Z Wants from a Dealership Experience

Your dealership doesn’t have to do anything far-fetched to capture the attention and loyalty of Gen Z customers.

illustration on a man hugging his car

The Secret to Customer Retention

With little control over current inventory levels, you need to look closely at what a modern car buying process feels like from your customers’ perspectives

two people shaking hands

It’s Nice to Meet You— Marketing to a New Buyer Persona

The past few years have drastically changed what the buyer’s journey looks like, and ultimately what dealerships need to focus on to keep connecting their