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Revving Up Mobile Service: How Bozard Ford Is Transforming the Customer Experience

Bozard Ford is transforming mobile service, using technology and efficiency to enhance customer convenience and dealership profitability. Learn how they’re shaping the future of automotive service in this episode.

Person with long brown hair and black shirt is taking a video of a red car inside a dealership's showroom.

Lights! Camera! Action! Adding Video to Your Sales Process

70 percent of consumers turn to YouTube for things like reviews, test drives, or comparison analyses during their car-buying process, according to Millward Brown Digital.

1900 futurists cartoon

What 1900s Futurists Got Right About Your Dealership

Explore how AI and automation improve dealership operations, boost efficiency, enhance customer engagement, and support smarter inventory and sales strategies.

Maximizing Targeted SEO: Putting Consumer Needs in the Driver’s Seat

This article was written by Kenna Smith, a marketing communications intern. Today, SEO is more than a buzzword; it’s a game-changer. Businesses have been working

letters inside of a mailbox that's being opened

Targeting Tactics: Successful Dealership Direct Mail

Direct mail marketing can (and should) be incredibly rewarding for your dealership! We thought we’d share a few targeting tactics that you can use to

man standing around bear traps in distress

The 7 Deadly Sins of Dealership Marketing

We know what they are – Pride, Envy, Gluttony, Lust, Anger, Greed, and Sloth – but how do they apply to dealership marketing?