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Year in Review: Ten Popular Stories from 2024

Take a look at the top Fuel articles and Connected episodes from 2024.

A Lesson in Process and Patience

It was my first Christmas Eve as a parent. Among the piles of brightly colored gifts, I was most excited to give my daughter the classic

NADA 2025: 3 Reasons Why Reynolds is the Most Excited We’ve Ever Been

Reynolds and Reynolds President, Chris Walsh, shares three reasons why he’s more excited for NADA 2025 than ever before.

Maximizing Targeted SEO: Putting Consumer Needs in the Driver’s Seat

This article was written by Kenna Smith, a marketing communications intern. Today, SEO is more than a buzzword; it’s a game-changer. Businesses have been working

letters inside of a mailbox that's being opened

Targeting Tactics: Successful Dealership Direct Mail

Direct mail marketing can (and should) be incredibly rewarding for your dealership! We thought we’d share a few targeting tactics that you can use to

man standing around bear traps in distress

The 7 Deadly Sins of Dealership Marketing

We know what they are – Pride, Envy, Gluttony, Lust, Anger, Greed, and Sloth – but how do they apply to dealership marketing?