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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

Woman cleaning desk

Spring Cleaning: De-clunking and De-cluttering in F&I

A year in the life of a dealership is a long time, but it can pass quickly. Before you know it, another fiscal year begins,

Digital heart

How to Run a Heart Healthy Dealership

How healthy is your heart? Not your physical one; but the heart of your dealership – the business office? You might not know the answer,

Revenue generation

Turn Accounts Payable into Your Newest Revenue Generator

Your newest profit center is probably hiding in place sight in your dealership - it is just waiting for the right improvements.

Gauge meter showing low and high risk levels

Liabilities Putting Your Service Department At Risk

In a world where everything can be done securely at our fingertips, why do we continue to spend time doing tasks manually that open ourselves