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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

Woman cleaning desk

Spring Cleaning: De-clunking and De-cluttering in F&I

A year in the life of a dealership is a long time, but it can pass quickly. Before you know it, another fiscal year begins,

Digital heart

How to Run a Heart Healthy Dealership

How healthy is your heart? Not your physical one; but the heart of your dealership – the business office? You might not know the answer,