Enjoying what you’re reading? Sign up now.

Subscribe
Search

Operating Differently in Sales: How to Align the Online and In-Store Buying Experience

Computer on left, couple looking at car on right

Instead of simply adding online options and hoping for the best, you need to run your sales process differently so you can easily pivot between online and in-store. Learn how.

The 5 Ws to Paint the Recon Picture

When you’re not asking the right questions, you can’t get a full picture of your reconditioning process.

Couple talking

Rapport: The Gateway to Retention

Picture this: a customer comes in to your store to buy a vehicle, they find the one they want, they go through the entire process

Abstract highway

4 (+1) Car Buying Trends Setting the Pace

I wrote about upcoming car buying trends just shy of one year ago. Since then, those trends are still front and center. In fact, new

Man holding tablet and shopping online

5 Steps to Online Retailing

Online retailing surged in 2020, no surprises there. It’s now a huge part of every sales conversation, as more consumers want pieces of the typical