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Is your sales team staying in tune?

Everybody enjoys a good musical performance. The singer producing an amazing melody on the microphone and the band backing them up with their instruments.  The

Understanding the FTC’s Enforcement Tools and How You Can Create Your…

The Federal Trade Commission (FTC) has intensified its focus on dealerships and is attempting to add new regulatory practices to their already robust arsenal. If

GoMoto better check-in

3 Tips to Build a Better Check-In

Service check-in is a foundational part of every service visit, but when is the last time you stopped to evaluate the process? Your service advisors

Old Model T car next to a fence

Lessons from a Trip Down Memory Lane

The legacy of the automotive industry is one of triumph and progression. One thing that comes to mind is the evolution of manufacturing. It’s hard

3 Steps to Better Lead Generation

It’s no secret: cars are expensive these days. The average new car price is up almost five percent from where it was a year ago

Abstract highway

4 (+1) Car Buying Trends Setting the Pace

I wrote about upcoming car buying trends just shy of one year ago. Since then, those trends are still front and center. In fact, new

Man holding tablet and shopping online

5 Steps to Online Retailing

Online retailing surged in 2020, no surprises there. It’s now a huge part of every sales conversation, as more consumers want pieces of the typical