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3 Fantasy Football Player Types that Resemble Dealership Leads
With the NFL season underway, fantasy football is in full swing. Managers have just finished their drafts and are now reviewing their lineups deciding who…
Why Cybercriminals Target Dealerships
Dealerships are prime targets for cyber attacks and many auto dealers fail to realize the gravity of this truth. Some consider cybersecurity as just another…
Making a Difference Far Outweighs Selling Cars
Meet Peter. Dealer principal at Peter Boulware Toyota in Tallahassee, Florida. Former all-American at Florida State and former Super Bowl XXXV champion with the Baltimore…
True Story: Buying Blindfolded
Every day, millions of consumers buy products online. Whether it’s Amazon, your local grocery store, or a nation-wide chain, each time you buy online you’re…
Transparency in Sales: How To Build Trust from the Start
For many consumers, dealerships are viewed as untrustworthy, often due to past experiences. Companies like Carvana and Vroom push this perception daily with over-the-top commercials…