Featured Article
NADA 2025: 3 Reasons Why Reynolds is the Most Excited We’ve Ever Been
Reynolds and Reynolds President, Chris Walsh, shares three reasons why he’s more excited for NADA 2025 than ever before.
Why Your Data Is Wickedly Underutilized
In today’s digital world, your data is your most valuable factor for success, especially your first-party data. But the thing is, there’s potential for it…
Year in Review: Ten Popular Stories from 2024
Take a look at the top Fuel articles and Connected episodes from 2024.
True Story: Night and Day Service Scheduling
What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?
True Story: Buying Blindfolded
Every day, millions of consumers buy products online. Whether it’s Amazon, your local grocery store, or a nation-wide chain, each time you buy online you’re…
Transparency in Sales: How To Build Trust from the Start
For many consumers, dealerships are viewed as untrustworthy, often due to past experiences. Companies like Carvana and Vroom push this perception daily with over-the-top commercials…
