Featured Article
The Pizza Playbook – What Ordering Pizza Teaches Us About F&I
For as long as I can remember, my family had “pizza night” every week. Without fail, every Friday evening we’d all gather around the computer…
Year in Review: Ten Popular Stories from 2024
Take a look at the top Fuel articles and Connected episodes from 2024.
A Lesson in Process and Patience
It was my first Christmas Eve as a parent. Among the piles of brightly colored gifts, I was most excited to give my daughter the classic…
True Story: Night and Day Service Scheduling
What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?
True Story: Buying Blindfolded
Every day, millions of consumers buy products online. Whether it’s Amazon, your local grocery store, or a nation-wide chain, each time you buy online you’re…
Transparency in Sales: How To Build Trust from the Start
For many consumers, dealerships are viewed as untrustworthy, often due to past experiences. Companies like Carvana and Vroom push this perception daily with over-the-top commercials…
