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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

Computer on left, couple looking at car on right

Operating Differently in Sales: How to Align the Online and In-Store…

Instead of simply adding online options and hoping for the best, you need to run your sales process differently so you can easily pivot between

Man that is blindfolded

True Story: Buying Blindfolded

Every day, millions of consumers buy products online. Whether it’s Amazon, your local grocery store, or a nation-wide chain, each time you buy online you’re

Signing on tablet

A Better Signing Experience

“I love doing paperwork. Hand signing that thick stack of forms, document by document, was the most exciting part of my car buying experience. I