Featured Article
Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Operating Differently in Sales: How to Align the Online and In-Store…
Instead of simply adding online options and hoping for the best, you need to run your sales process differently so you can easily pivot between…
4 (+1) Car Buying Trends Setting the Pace
I wrote about upcoming car buying trends just shy of one year ago. Since then, those trends are still front and center. In fact, new…
