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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Operating Differently in Sales: How to Align the Online and In-Store…
Instead of simply adding online options and hoping for the best, you need to run your sales process differently so you can easily pivot between…
4 (+1) Car Buying Trends Setting the Pace
I wrote about upcoming car buying trends just shy of one year ago. Since then, those trends are still front and center. In fact, new…
