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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

NADA Photo Compilation

Amid the NADA Buzz, 3 Common Themes I heard from Dealers

NADA is always a busy, boisterous event – multiply it by 10 when you’re in Vegas. As I walked around the show talking with dealers,

Greg Uland and Clint McLaren

Inventory Insights from Wiesner of Huntsville

For over a year now, low vehicle inventory has challenged dealers to think outside the box. Creativity is surely welcomed, but let’s not forget about

Electric vehicle charging station

3 Big Trends to Keep Your Eye On

I often tell people, “our world will not be the same in two years as it is today.” And that is abundantly clear in our