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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![NADA Photo Compilation](https://fuel.reyrey.com/wp-content/uploads/2024/02/fuel_NADA.jpg)
Amid the NADA Buzz, 3 Common Themes I heard from Dealers
NADA is always a busy, boisterous event – multiply it by 10 when you’re in Vegas. As I walked around the show talking with dealers,…
![Greg Uland and Clint McLaren](https://fuel.reyrey.com/wp-content/uploads/2022/06/Wiesner_WP.jpg)
Inventory Insights from Wiesner of Huntsville
For over a year now, low vehicle inventory has challenged dealers to think outside the box. Creativity is surely welcomed, but let’s not forget about…
![Electric vehicle charging station](https://fuel.reyrey.com/wp-content/uploads/2022/05/Trends_WP.jpg)
3 Big Trends to Keep Your Eye On
I often tell people, “our world will not be the same in two years as it is today.” And that is abundantly clear in our…