Featured Article
Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Inventory Insights from Wiesner of Huntsville
For over a year now, low vehicle inventory has challenged dealers to think outside the box. Creativity is surely welcomed, but let’s not forget about…
Getting the Most From Your Trade Show Experience
With the 2022 NADA show closely approaching, many are looking forward to connecting (or reconnecting) in-person with the automotive industry’s best and brightest. There can…
