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4 Ways to Utilize AI and Unlock Your Full Potential
Artificial intelligence improves our lives in so many ways and accessibility and convenience should extend beyond personal time.
Caddy Credentials: 3 Traits to Look for in a Supportive Partner
There are a lot of factors that go into making a top notch DMS partner. A lot of similarities can be drawn to another type…
Track Your Contracts in Transit With the Heat Sheet
One of the most important metrics you monitor in F&I is your contracts in transit. With ERA-IGNITE F&I Heat Sheet, tracking your funding is simplified.
A Dealer’s Transition to GA4: Preparing Now
We have some helpful information to share with your dealership on making this transition to GA4 smooth and positively impactful for your business.
Upgrade Your Service Drive with Fixed Ops Videos
Today, the most successful service drives are utilizing video across all their customer interactions, and it could be the marketing upgrade your service drive needs…
Targeting Tactics: Successful Dealership Direct Mail
Direct mail marketing can (and should) be incredibly rewarding for your dealership! We thought we’d share a few targeting tactics that you can use to…
Targeting Tactics: Successful Dealership Email Marketing
An effective email strategy means not only reaching your customers, but reaching them with the message that they’ll be most interested in. And the key…
The Value of Your Dealership’s First-Party Data
Whether or not your dealership is already utilizing data to drive better marketing results, you have the resources to build customer loyalty, boost profitability, and…
Say Goodbye to Facebook’s Vehicle Tab
Facebook is giving automotive retailers a fresh reminder of how fast-paced and ever-changing the social media marketing landscape can be.
Top 5 Readers’ Choice Articles of 2022
We looked at our own content to identify what readers liked the most, and compiled them here in case you missed it (or you just…
A Dealer’s Checklist for a Great Trade Show Experience
Trade shows can get a little overwhelming, but we’re here to help with that. Follow this quick checklist to get the most out of the…
Year in Search 2022: Automotive Marketing
Learn what customers searched for this year and how to put these insights to work for your dealership moving forward.
Automotive Icons— Car Commercials to Learn From
A commercial can stick in your mind for years, even decades after it’s been taken off the air. We’ve gathered eight of the most iconic…
