Featured Article
Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![Cookies sitting on top of a laptop keyboard.](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_Cookieless-Future.png)
The Cookies Are Crumbling: Preparing for the Future
What exactly can you expect from the loss of Google's third-party cookies, and how can you properly optimize your dealership in the midst of it…
![bowl of trail mix with walnuts, almonds, and dried fruits next to a spoon](https://fuel.reyrey.com/wp-content/uploads/2023/06/5.26.23-Building-a-High-Performance-Marketing-‘Mix-for-Dealerships.png)
Building a High Performance Marketing ‘Mix’ for Dealerships
A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.
![three people in a conference room looking at a screen with data on it](https://fuel.reyrey.com/wp-content/uploads/2023/06/5.19.23-A-Dealers-Transition-to-GA4_-Next-Steps.png)
A Dealer’s Transition to GA4: Next Steps
Learning curves will naturally arise with change, but there are some things your dealership can do now to make the transition from UA to GA4…
![person looking at a laptop with YouTube video icons glowing above it](https://fuel.reyrey.com/wp-content/uploads/2023/06/4.14.23-8-Video-Marketing-Stats-and-What-They-Mean-for-Dealerships.png)
8 Video Marketing Stats (and What They Mean for Dealerships)
As consumers push for more readily available and dynamic content, here’s some stats to keep in mind about how video advertising could work for your…
![person looking at analytics on a laptop](https://fuel.reyrey.com/wp-content/uploads/2023/06/3.3.23-A-Dealers-Transition-to-GA4_-Preparing-Now.png)
A Dealer’s Transition to GA4: Preparing Now
We have some helpful information to share with your dealership on making this transition to GA4 smooth and positively impactful for your business.
![letters inside of a mailbox that's being opened](https://fuel.reyrey.com/wp-content/uploads/2023/06/2.17.23-Targeting-Tactics_-Successful-Dealership-Direct-Mail.png)
Targeting Tactics: Successful Dealership Direct Mail
Direct mail marketing can (and should) be incredibly rewarding for your dealership! We thought we’d share a few targeting tactics that you can use to…
![Facebook icons coming out of a bullhorn signaling an announcement](https://fuel.reyrey.com/wp-content/uploads/2023/06/1.27.23-Say-Goodbye-to-Facebooks-Vehicle-Tab.png)
Say Goodbye to Facebook’s Vehicle Tab
Facebook is giving automotive retailers a fresh reminder of how fast-paced and ever-changing the social media marketing landscape can be.
![A desk with a keyboard, pens and pencils, a plant, and a paper that reads 'To do list'](https://fuel.reyrey.com/wp-content/uploads/2023/06/1.13.23-A-Dealers-Checklist-for-a-Great-Trade-Show-Experience.png)
A Dealer’s Checklist for a Great Trade Show Experience
Trade shows can get a little overwhelming, but we’re here to help with that. Follow this quick checklist to get the most out of the…
![small illustrated figure standing and looking at blocks that spell 2022](https://fuel.reyrey.com/wp-content/uploads/2023/06/1.4.23-Year-in-Search-2022_-Automotive-Marketing.png)
Year in Search 2022: Automotive Marketing
Learn what customers searched for this year and how to put these insights to work for your dealership moving forward.
![red toy car next to a bucket of popcorn with pale pink background](https://fuel.reyrey.com/wp-content/uploads/2023/06/12.22.22-Automotive-Icons—-Car-Commercials-to-Learn-From.png)
Automotive Icons— Car Commercials to Learn From
A commercial can stick in your mind for years, even decades after it’s been taken off the air. We’ve gathered eight of the most iconic…