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Revving Up Mobile Service: How Bozard Ford Is Transforming the Customer Experience

Bozard Ford is transforming mobile service, using technology and efficiency to enhance customer convenience and dealership profitability. Learn how they’re shaping the future of automotive service in this episode.

3 Best Practices That are Changing the Industry — From Dealers Just Like…

The automotive industry is constantly moving forward. Hear from people who are implementing innovative ideas and best practices, seeing results in their own dealerships.

Person with long brown hair and black shirt is taking a video of a red car inside a dealership's showroom.

Lights! Camera! Action! Adding Video to Your Sales Process

70 percent of consumers turn to YouTube for things like reviews, test drives, or comparison analyses during their car-buying process, according to Millward Brown Digital.

Mastering the Market, Maximizing Value: The ASOTU CON 2024 Guide

At ASOTU CON 2024, industry experts shared their best-practice philosophies in managing used vehicles, as well as their secrets behind recent wins.

Cookies sitting on top of a laptop keyboard.

The Cookies Are Crumbling: Preparing for the Future

What exactly can you expect from the loss of Google's third-party cookies, and how can you properly optimize your dealership in the midst of it

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Building a High Performance Marketing ‘Mix’ for Dealerships

A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.

three people in a conference room looking at a screen with data on it

A Dealer’s Transition to GA4: Next Steps

Learning curves will naturally arise with change, but there are some things your dealership can do now to make the transition from UA to GA4

person looking at a laptop with YouTube video icons glowing above it

8 Video Marketing Stats (and What They Mean for Dealerships)

As consumers push for more readily available and dynamic content, here’s some stats to keep in mind about how video advertising could work for your

person looking at analytics on a laptop

A Dealer’s Transition to GA4: Preparing Now

We have some helpful information to share with your dealership on making this transition to GA4 smooth and positively impactful for your business.

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Targeting Tactics: Successful Dealership Direct Mail

Direct mail marketing can (and should) be incredibly rewarding for your dealership! We thought we’d share a few targeting tactics that you can use to

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Say Goodbye to Facebook’s Vehicle Tab

Facebook is giving automotive retailers a fresh reminder of how fast-paced and ever-changing the social media marketing landscape can be.

A desk with a keyboard, pens and pencils, a plant, and a paper that reads 'To do list'

A Dealer’s Checklist for a Great Trade Show Experience

Trade shows can get a little overwhelming, but we’re here to help with that. Follow this quick checklist to get the most out of the

small illustrated figure standing and looking at blocks that spell 2022

Year in Search 2022: Automotive Marketing

Learn what customers searched for this year and how to put these insights to work for your dealership moving forward.