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The Pizza Playbook – What Ordering Pizza Teaches Us About F&I

Pizza in a pan

For as long as I can remember, my family had “pizza night” every week. Without fail, every Friday evening we’d all gather around the computer

NADA 2025: 3 Reasons Why Reynolds is the Most Excited We’ve Ever Been

Reynolds and Reynolds President, Chris Walsh, shares three reasons why he’s more excited for NADA 2025 than ever before.

Image of a virus.

Does your S-P-G have the F-L-U?

Are you service pricing guides fully utilized or have they come down with the flu?

Mastering the Market, Maximizing Value: The ASOTU CON 2024 Guide

At ASOTU CON 2024, industry experts shared their best-practice philosophies in managing used vehicles, as well as their secrets behind recent wins.

Cookies sitting on top of a laptop keyboard.

The Cookies Are Crumbling: Preparing for the Future

What exactly can you expect from the loss of Google's third-party cookies, and how can you properly optimize your dealership in the midst of it

bowl of trail mix with walnuts, almonds, and dried fruits next to a spoon

Building a High Performance Marketing ‘Mix’ for Dealerships

A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.

three people in a conference room looking at a screen with data on it

A Dealer’s Transition to GA4: Next Steps

Learning curves will naturally arise with change, but there are some things your dealership can do now to make the transition from UA to GA4

person looking at a laptop with YouTube video icons glowing above it

8 Video Marketing Stats (and What They Mean for Dealerships)

As consumers push for more readily available and dynamic content, here’s some stats to keep in mind about how video advertising could work for your

person looking at analytics on a laptop

A Dealer’s Transition to GA4: Preparing Now

We have some helpful information to share with your dealership on making this transition to GA4 smooth and positively impactful for your business.

letters inside of a mailbox that's being opened

Targeting Tactics: Successful Dealership Direct Mail

Direct mail marketing can (and should) be incredibly rewarding for your dealership! We thought we’d share a few targeting tactics that you can use to

Facebook icons coming out of a bullhorn signaling an announcement

Say Goodbye to Facebook’s Vehicle Tab

Facebook is giving automotive retailers a fresh reminder of how fast-paced and ever-changing the social media marketing landscape can be.

A desk with a keyboard, pens and pencils, a plant, and a paper that reads 'To do list'

A Dealer’s Checklist for a Great Trade Show Experience

Trade shows can get a little overwhelming, but we’re here to help with that. Follow this quick checklist to get the most out of the

small illustrated figure standing and looking at blocks that spell 2022

Year in Search 2022: Automotive Marketing

Learn what customers searched for this year and how to put these insights to work for your dealership moving forward.