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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
New Year, New Business Office: The Tech You Need to Succeed
Today, technology is at the forefront of all business operations… or is it? Dealerships typically look to technology to improve customer experience and streamline operations…
A/P and A/R: The New Mailing Headaches You Can Avoid
Pause. If you aren’t mailing A/P checks to vendors and A/R statements to customers, this article isn’t for you, because you’ve streamlined your processes and…
