Enjoying what you’re reading? Sign up now.

Subscribe
Search

Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

football player standing on a field in a stadium

Quarterbacking Your Deals: The Strategic Advantage of eContracting

As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

Late adopters are embracing kiosks, are you prepared?

I am a self-proclaimed late adopter. This was true for kiosk technology too, until recently. What does this have to do with your dealership? First,

Couple Using Kiosk

3 Ways to Use Kiosks Outside Your Four Walls

When was the last time you bought movie tickets at the ticket booth? Or checked in for a flight at the counter? These are two

Service kiosk station

Kiosks and Service Advisors: The Perfect Pair

Kiosks. Everywhere you look today, you can find a kiosk nearby. Many people appreciate the convenience they can offer and the tech-savvy experience, but others

Man checking in at the airport via kiosk

Technology Trends: Self-Service Kiosks

More and more retailers are using technology that allows customers to check in and out quickly, without the need to meet with someone face-to-face. While