Featured Article
Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Utilizing Tech to Acquire Highly Profitable Inventory
Over the last few years, you’ve probably grown accustomed to sourcing used vehicles from a variety of places, but acquiring a decent sized inventory is…
The Art of Making Fast, Accurate, and Profitable Inventory Decisions
In the used vehicle world, speed and accuracy are the name of the game. Whether you’re bidding on cars at auction or working a trade,…
What a Car’s Worth — 3 Data Points to Consider
Dealers have known for decades that a unique market space requires a unique pricing strategy. That said, it’s always been difficult to quantify this logic.…
Inventory Insights from Wiesner of Huntsville
For over a year now, low vehicle inventory has challenged dealers to think outside the box. Creativity is surely welcomed, but let’s not forget about…
3 Big Trends to Keep Your Eye On
I often tell people, “our world will not be the same in two years as it is today.” And that is abundantly clear in our…
Struggling to Acquire Used Car Inventory? Marketing Can Help.
You don’t need to create a whole new game plan to find the used vehicles you want for your lot. Instead, you just have to…
Are You Making Mistakes When Pricing Your Inventory?
A dealership’s pricing method rarely coincides with a customer’s desired price point. The main reason: dealerships don’t base their prices on market data! Dealers often…
