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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

The Art of Making Fast, Accurate, and Profitable Inventory Decisions

In the used vehicle world, speed and accuracy are the name of the game. Whether you’re bidding on cars at auction or working a trade,

Stopwatch laid on a pile of papers and calendar

Three Parts and Service Steps for Success in the New Year

Starting the new year in a good place begins by evaluating current utilization, performance, and profitability. Once you understand your current position, you can move

Passing over keys

Dealership Inventory Management Is Key in an Uncertain Market

In 2022, the automotive retailing industry navigated record-high inflation, rising interest rates, and supply chain issues. As consumer demand fluctuates along with market conditions in