Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Lessons from a Trip Down Memory Lane
The legacy of the automotive industry is one of triumph and progression. One thing that comes to mind is the evolution of manufacturing. It’s hard…
From Bots to Buyers: How AI is Changing Dealerships
Learn how to navigate the exciting landscape of Artificial Intelligence, and how it can help your dealership thrive in this new age of technology.
Going Electric: What This Means for Dealers in 2023
It’s important for your dealership to not only understand why customers want EVs, but what customers want in EVs- and what this can mean for your marketing efforts.
