Featured Article
Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![](https://fuel.reyrey.com/wp-content/uploads/2023/11/Fuel_ChristmasTruck.jpg)
Sleighing the Reporting Game: Digitizing Your Business Office
The enchantment of the holiday season is undeniable. As the living room fireplace crackles with life, its warmth greets you with a cozy embrace. Fresh…
![](https://fuel.reyrey.com/wp-content/uploads/2023/07/rr_img_Fuel_3_steps.jpg)
3 Steps to Better Lead Generation
It’s no secret: cars are expensive these days. The average new car price is up almost five percent from where it was a year ago…
![Mechanic and his service advisor using touchpad in auto repair shop.](https://fuel.reyrey.com/wp-content/uploads/2022/11/ReconRoles_Advisor-scaled-e1669153760833.jpg)
Recon Roles Part 2: Managing Information as a Service Advisor
Walk through three ways you, as the service advisor, can manage information and drive an efficient reconditioning cycle.