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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Where a Garbage Service and Dealership Meet
Have you had an experience as a first time customer that made you second guess doing business with that company? The customer experience is something…
The Grinch Who Stole Service Revenue
It’s that time of year when Dr. Seuss’ iconic character makes his annual re-emergence in the classic 1966 cartoon How the Grinch Stole Christmas. As…
