Featured Article
Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Build a Better Implementation Process
Implementing a new process or software is never easy. You’re altering your staff’s daily routines and they might not understand why changes are needed in…
5 Steps to Successfully Implement Technology in Service
Upgrading to new technology in service can feel like a huge undertaking for everyone involved – the users, service management, and even the dealer. A…
