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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Navigating the New Era of Car Buying
In today's fast-paced automotive market, the journey from online browsing to in-store transactions has become increasingly complex.
Protecting the Omnichannel Buying Experience with Effective Verification…
The US economy entering 2023 was much more strained compared to even the early days of the pandemic just a few short years ago. Inflation…
