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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

man holding a phone displaying digital identity icons like a wallet, thumbprint, password, and credit card

10 Ways to Protect your Dealership from Synthetic Fraud

Dealerships are now at a higher risk of losing out due to fraud, and one misstep could lead to a substantial financial loss. Here are

Man looking overwhelmed, reviewing paperwork

Profit Isn’t Just About Revenue: Fixing Your Accounting Department

When automotive retailers think of creating new profit centers in the dealership, the accounting department is usually not the first place to come to mind.