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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![Dealership service department with multiple cars.](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_HowTo-FixedOps-Marketing-Strategy-Part-3.png)
How to Maintain a Fixed Ops Marketing Strategy Pt. 3
Let’s talk about market strategy: beating your competition and maintaining service advertising.
![Car in foreground with technician in background working on a car](https://fuel.reyrey.com/wp-content/uploads/2022/01/Blog-Image_HowTo-FixedOps-Marketing-Strategy-Pt.-3.png)
How to Maintain a Fixed Ops Marketing Strategy Pt. 2
In the second part of this series, we’re going to talk performance indicators. Ready your wrenches!
![Man checking car engine with tool.](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_HowTo-FixedOps-Marketing-Strategy-Pt.-2.png)
How to Maintain a Fixed Ops Marketing Strategy Pt. 1
As you hit the road to create or adjust your service marketing strategy, keep these maintenance tips in mind.