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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![Graphic work of parts and service icons](https://fuel.reyrey.com/wp-content/uploads/2021/02/Reconditioning_WP.jpg)
Tips for Making the Most of Rising Gas Prices
While you may not be able to lower gas prices, your service drive has all the tools to make sure that your customers’ vehicles are…
![service technician holding a wrench with a thumbs up](https://fuel.reyrey.com/wp-content/uploads/2023/06/6.2.22-Tips-to-Increase-Traffic-to-your-Service-Drive.png)
Tips to Increase Traffic to your Service Drive
Car maintenance is a regular occurrence, and if your dealership is looking for a place to increase customer loyalty (as well as profit), your service…
![Dealership service department with multiple cars.](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_HowTo-FixedOps-Marketing-Strategy-Part-3.png)
How to Maintain a Fixed Ops Marketing Strategy Pt. 3
Let’s talk about market strategy: beating your competition and maintaining service advertising.
![Car in foreground with technician in background working on a car](https://fuel.reyrey.com/wp-content/uploads/2022/01/Blog-Image_HowTo-FixedOps-Marketing-Strategy-Pt.-3.png)
How to Maintain a Fixed Ops Marketing Strategy Pt. 2
In the second part of this series, we’re going to talk performance indicators. Ready your wrenches!
![Man checking car engine with tool.](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_HowTo-FixedOps-Marketing-Strategy-Pt.-2.png)
How to Maintain a Fixed Ops Marketing Strategy Pt. 1
As you hit the road to create or adjust your service marketing strategy, keep these maintenance tips in mind.