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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

Graphic work of parts and service icons

Tips for Making the Most of Rising Gas Prices

While you may not be able to lower gas prices, your service drive has all the tools to make sure that your customers’ vehicles are

service technician holding a wrench with a thumbs up

Tips to Increase Traffic to your Service Drive

Car maintenance is a regular occurrence, and if your dealership is looking for a place to increase customer loyalty (as well as profit), your service

Dealership service department with multiple cars.

How to Maintain a Fixed Ops Marketing Strategy Pt. 3

Let’s talk about market strategy: beating your competition and maintaining service advertising.

Car in foreground with technician in background working on a car

How to Maintain a Fixed Ops Marketing Strategy Pt. 2

In the second part of this series, we’re going to talk performance indicators. Ready your wrenches!

Man checking car engine with tool.

How to Maintain a Fixed Ops Marketing Strategy Pt. 1

As you hit the road to create or adjust your service marketing strategy, keep these maintenance tips in mind.