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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

Signing on tablet

A Better Signing Experience

“I love doing paperwork. Hand signing that thick stack of forms, document by document, was the most exciting part of my car buying experience. I

Process map

The Value of Building a Better F&I Process

If you ask any GSM “What is your sales process?”, they will likely respond with 20 steps each salesperson is trained to complete every single