Featured Article
Avoid Cybersecurity Nightmares this Spooky Season
Seemingly unpopular opinion: I am not a scary movie fan. My rationale – and excuse – for avoiding scary movies has always been that I…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
5 Ways to Build a Culture of Cybersecurity
Cybercrime losses surged to $12.5 billion in 2023. Invest in security software, strong passwords, training, communication, and reliable partners to protect your business.
A Better Signing Experience
“I love doing paperwork. Hand signing that thick stack of forms, document by document, was the most exciting part of my car buying experience. I…
The Value of Building a Better F&I Process
If you ask any GSM “What is your sales process?”, they will likely respond with 20 steps each salesperson is trained to complete every single…