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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
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From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
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Understanding the FTC’s Enforcement Tools and How You Can Create Your…
The Federal Trade Commission (FTC) has intensified its focus on dealerships and is attempting to add new regulatory practices to their already robust arsenal. If…
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Transparency in Aftermarket Sales
Understanding aftermarket products has long been a challenge for car buyers. A 2017 report from the FTC found that add-on products were the biggest source…
![Process map](https://fuel.reyrey.com/wp-content/uploads/2021/08/Process_WP.jpg)
The Value of Building a Better F&I Process
If you ask any GSM “What is your sales process?”, they will likely respond with 20 steps each salesperson is trained to complete every single…