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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough

62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?

Person looking defeated into a vehicles side window.

True Story: Dream Car Disaster

When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge

The Power of Personalization: How Direct Mail Can Transform Your Marketing

Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service

Electric vehicle illustration at a blue and purple charging station.

A Fixed Ops Focus on an EV-Forward Future

Learn more on the role that EVs play in the industry, and how to better prepare your dealership for these changes in the service drive.

Blue smart car charging at an electric charging station.

Going Electric: What This Means for Dealers in 2023

It’s important for your dealership to not only understand why customers want EVs, but what customers want in EVs- and what this can mean for your marketing efforts.

electric car plugged into a charging station

What Your Customers Want to Know about EVs

Whether a customer is simply curious about EVs or they come to you ready to buy, you have the chance to establish a strong, loyal

Electric vehicle charging

EVs and Expectations

The strong pipeline of new EV model launches in the next 24 months will create more options for consumers. With those EVs comes changing customer