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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
A Fixed Ops Focus on an EV-Forward Future
Learn more on the role that EVs play in the industry, and how to better prepare your dealership for these changes in the service drive.
Going Electric: What This Means for Dealers in 2023
It’s important for your dealership to not only understand why customers want EVs, but what customers want in EVs- and what this can mean for your marketing efforts.
What Your Customers Want to Know about EVs
Whether a customer is simply curious about EVs or they come to you ready to buy, you have the chance to establish a strong, loyal…
3 Big Trends to Keep Your Eye On
I often tell people, “our world will not be the same in two years as it is today.” And that is abundantly clear in our…
EVs and Expectations
The strong pipeline of new EV model launches in the next 24 months will create more options for consumers. With those EVs comes changing customer…
