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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
Three Things Baseball Can Remind Us About Funding a Deal
As we head into summer, there are many things to look forward to, like children laughing in the park and ice cream trucks spreading familiar…
Operating Differently in the Business Office: How to Gain Greater Control…
Managing your dealership's cash flow is crucial as interest rates climb. Three tips on how you can get your cash flow in a healthy spot.
Embrace Your Team in F&I
As an F&I manager, you might feel like a one-man show. Even if you are one of multiple F&I managers at your dealership, much of…
The Evolution of eContracting Through the Lender Lens
The world is moving increasingly more online and consumers are looking for convenience in their shopping experience. When it comes to buying a vehicle today,…
5 Steps to Online Retailing
Online retailing surged in 2020, no surprises there. It’s now a huge part of every sales conversation, as more consumers want pieces of the typical…
