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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

old black and white image of a man driving a car

The Evolution of Cars and Consumer Expectations

Have you ever thought about how far the automotive industry has come since the creation of the first car? From three-wheeled cars to punch-inducing Volkswagen Beetles

Reviewing data

4 Things Every Dealership Can Do to Prepare for Future Success

Right now, your dealership is successful and running smoothly. That’s a great first step towards ensuring future success, but there’s always more work to do.

USA from space

Your Dealership’s Market is Expanding – Provide a Convenient…

For most of our industry’s history, being close to your customers was key to being convenient. But in recent years, buyers traveling hundreds of miles

eContract Signing

The Evolution of eContracting Through the Lender Lens

The world is moving increasingly more online and consumers are looking for convenience in their shopping experience. When it comes to buying a vehicle today,

Abstract highway

4 (+1) Car Buying Trends Setting the Pace

I wrote about upcoming car buying trends just shy of one year ago. Since then, those trends are still front and center. In fact, new

Signing on tablet

A Better Signing Experience

“I love doing paperwork. Hand signing that thick stack of forms, document by document, was the most exciting part of my car buying experience. I

Man holding tablet and shopping online

5 Steps to Online Retailing

Online retailing surged in 2020, no surprises there. It’s now a huge part of every sales conversation, as more consumers want pieces of the typical