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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
The Evolution of Cars and Consumer Expectations
Have you ever thought about how far the automotive industry has come since the creation of the first car? From three-wheeled cars to punch-inducing Volkswagen Beetles…
4 Things Every Dealership Can Do to Prepare for Future Success
Right now, your dealership is successful and running smoothly. That’s a great first step towards ensuring future success, but there’s always more work to do.…
Your Dealership’s Market is Expanding – Provide a Convenient…
For most of our industry’s history, being close to your customers was key to being convenient. But in recent years, buyers traveling hundreds of miles…
The Evolution of eContracting Through the Lender Lens
The world is moving increasingly more online and consumers are looking for convenience in their shopping experience. When it comes to buying a vehicle today,…
4 (+1) Car Buying Trends Setting the Pace
I wrote about upcoming car buying trends just shy of one year ago. Since then, those trends are still front and center. In fact, new…
A Better Signing Experience
“I love doing paperwork. Hand signing that thick stack of forms, document by document, was the most exciting part of my car buying experience. I…
5 Steps to Online Retailing
Online retailing surged in 2020, no surprises there. It’s now a huge part of every sales conversation, as more consumers want pieces of the typical…
