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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough

62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?

Person looking defeated into a vehicles side window.

True Story: Dream Car Disaster

When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge

The Power of Personalization: How Direct Mail Can Transform Your Marketing

Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service

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Building a High Performance Marketing ‘Mix’ for Dealerships

A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.

three people in a conference room looking at a screen with data on it

A Dealer’s Transition to GA4: Next Steps

Learning curves will naturally arise with change, but there are some things your dealership can do now to make the transition from UA to GA4

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Your Guide to Converting Service Customers to Sales Ones

Every person that comes to your dealership has the potential to leave as a valued sales customer. That includes those individuals only stopping in to

line of car bumpers in a dealership parking lot

Finding (and Acquiring) Quality Used Cars in Today’s Market

In today’s market, your dealership’s ability to acquire quality used cars is the difference between getting ahead of the competition and sending your customers right

person with baking ingredients spread across the table in front of them cracking an egg

Dealership Social Marketing Recipe for Success

Since baking (and marketing) isn’t everyone’s forte, we thought we’d share with you four things that can make or break your dealership’s social marketing recipe.

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Targeting Tactics: Successful Facebook Marketing for Dealers

Simply put, marketing your dealership on Facebook is a lot like driving a car. Even the steadiest, most reliable vehicle needs a few things to

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A Dealer’s Transition to GA4: Preparing Now

We have some helpful information to share with your dealership on making this transition to GA4 smooth and positively impactful for your business.

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Targeting Tactics: Successful Dealership Direct Mail

Direct mail marketing can (and should) be incredibly rewarding for your dealership! We thought we’d share a few targeting tactics that you can use to

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Targeting Tactics: Successful Dealership Email Marketing

An effective email strategy means not only reaching your customers, but reaching them with the message that they’ll be most interested in. And the key

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The Value of Your Dealership’s First-Party Data

Whether or not your dealership is already utilizing data to drive better marketing results, you have the resources to build customer loyalty, boost profitability, and