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Year in Review: Ten Popular Stories from 2024

Take a look at the top Fuel articles and Connected episodes from 2024.

A Lesson in Process and Patience

It was my first Christmas Eve as a parent. Among the piles of brightly colored gifts, I was most excited to give my daughter the classic

NADA 2025: 3 Reasons Why Reynolds is the Most Excited We’ve Ever Been

Reynolds and Reynolds President, Chris Walsh, shares three reasons why he’s more excited for NADA 2025 than ever before.

illustration of a hand holding a car with icons floating around it

Your Guide to Converting Service Customers to Sales Ones

Every person that comes to your dealership has the potential to leave as a valued sales customer. That includes those individuals only stopping in to

two people looking at data on laptops and writing

The Value of Your Dealership’s First-Party Data

Whether or not your dealership is already utilizing data to drive better marketing results, you have the resources to build customer loyalty, boost profitability, and

cars for sale on a dealership lot

Struggling to Acquire Used Car Inventory? Marketing Can Help.

You don’t need to create a whole new game plan to find the used vehicles you want for your lot. Instead, you just have to