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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
10 Ways to Protect your Dealership from Synthetic Fraud
Dealerships are now at a higher risk of losing out due to fraud, and one misstep could lead to a substantial financial loss. Here are…
What an Effective Cyber Team Looks Like
Having an effective cyber team in place makes all the difference in whether your dealership falls victim to a cyberattack, but what does this kind…
