Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
5 Ways to Build a Culture of Cybersecurity
Cybercrime losses surged to $12.5 billion in 2023. Invest in security software, strong passwords, training, communication, and reliable partners to protect your business.
Avoid Cybersecurity Nightmares this Spooky Season
Seemingly unpopular opinion: I am not a scary movie fan. My rationale – and excuse – for avoiding scary movies has always been that I…
Lock It Down: Mastering Strong Password Management
Keeping your passwords strong and secure is key to locking down your dealership’s digital assets. Thankfully, there are steps you and your dealership can take…
Who is your cyber nemesis?
It seems like every week there’s a new foe to your cybersecurity. In 2023, over 72 percent of businesses worldwide were affected by ransomware attacks.…
What an Effective Cyber Team Looks Like
Having an effective cyber team in place makes all the difference in whether your dealership falls victim to a cyberattack, but what does this kind…
Cybersecurity: Then and Now
While the first computer went online in 1945, the first recorded cyberattack wasn’t until 1970. And the word cybersecurity wasn’t even added to the dictionary…
Why Cybercriminals Target Dealerships
Dealerships are prime targets for cyber attacks and many auto dealers fail to realize the gravity of this truth. Some consider cybersecurity as just another…
The FTC Safeguards Rule Amendments + You + Reynolds… What You Need to…
Update: The FTC announced an extension of six months to the amendments of the Safeguards Rule. The amendments will not take effect until June 9,…
Are you doing enough to prevent cyberattacks?
Theft is a crime as old as time. And as information has become more digital, and more valuable, criminals have developed ways to steal it.…
