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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

Lock It Down: Mastering Strong Password Management

Keeping your passwords strong and secure is key to locking down your dealership’s digital assets. Thankfully, there are steps you and your dealership can take

Who is your cyber nemesis?

It seems like every week there’s a new foe to your cybersecurity. In 2023, over 72 percent of businesses worldwide were affected by ransomware attacks.

What an Effective Cyber Team Looks Like

Having an effective cyber team in place makes all the difference in whether your dealership falls victim to a cyberattack, but what does this kind

Cybersecurity: Then and Now

While the first computer went online in 1945, the first recorded cyberattack wasn’t until 1970. And the word cybersecurity wasn’t even added to the dictionary

encrypted computer code

Why Cybercriminals Target Dealerships

Dealerships are prime targets for cyber attacks and many auto dealers fail to realize the gravity of this truth. Some consider cybersecurity as just another

Digital padlock

The FTC Safeguards Rule Amendments + You + Reynolds… What You Need to…

Update: The FTC announced an extension of six months to the amendments of the Safeguards Rule. The amendments will not take effect until June 9,

Cyber security

Are you doing enough to prevent cyberattacks?

Theft is a crime as old as time. And as information has become more digital, and more valuable, criminals have developed ways to steal it.