Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
The Power of Repeat Business: Insights on Customer Retention
Developing a custom targeting strategy for your dealership can be tricky. That said, there is data that can show you where some of your best…
A Dealer’s Transition to GA4: Next Steps
Learning curves will naturally arise with change, but there are some things your dealership can do now to make the transition from UA to GA4…
