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Revving Up Mobile Service: How Bozard Ford Is Transforming the Customer Experience

Bozard Ford is transforming mobile service, using technology and efficiency to enhance customer convenience and dealership profitability. Learn how they’re shaping the future of automotive service in this episode.

Person with long brown hair and black shirt is taking a video of a red car inside a dealership's showroom.

Lights! Camera! Action! Adding Video to Your Sales Process

70 percent of consumers turn to YouTube for things like reviews, test drives, or comparison analyses during their car-buying process, according to Millward Brown Digital.

1900 futurists cartoon

What 1900s Futurists Got Right About Your Dealership

Explore how AI and automation improve dealership operations, boost efficiency, enhance customer engagement, and support smarter inventory and sales strategies.

Why Your Data Is Wickedly Underutilized

In today’s digital world, your data is your most valuable factor for success, especially your first-party data. But the thing is, there’s potential for it

three people in a conference room looking at a screen with data on it

A Dealer’s Transition to GA4: Next Steps

Learning curves will naturally arise with change, but there are some things your dealership can do now to make the transition from UA to GA4

two people looking at data on laptops and writing

The Value of Your Dealership’s First-Party Data

Whether or not your dealership is already utilizing data to drive better marketing results, you have the resources to build customer loyalty, boost profitability, and