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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
The Benefits of AI: Perfecting the Chat-to-Sales Hand-off
Over the last year, artificial intelligence (AI) has made headlines; and although it’s not necessarily new, it’s worth revisiting every so often to really consider…
New Year, New Personal Best
With the new year comes new opportunities for change. It’s time to reflect on the year past and look to the future, with goals for…
New Year, New Fixed Operations: Prioritizing Customer Experience
That “new year, new me” mantra is difficult enough to achieve on a personal level, let alone an organizational one. As the holiday season comes…
