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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![NADA Photo Compilation](https://fuel.reyrey.com/wp-content/uploads/2024/02/fuel_NADA.jpg)
Amid the NADA Buzz, 3 Common Themes I heard from Dealers
NADA is always a busy, boisterous event – multiply it by 10 when you’re in Vegas. As I walked around the show talking with dealers,…
![three people in a conference room looking at a screen with data on it](https://fuel.reyrey.com/wp-content/uploads/2023/06/5.19.23-A-Dealers-Transition-to-GA4_-Next-Steps.png)
A Dealer’s Transition to GA4: Next Steps
Learning curves will naturally arise with change, but there are some things your dealership can do now to make the transition from UA to GA4…
![two people looking at data on laptops and writing](https://fuel.reyrey.com/wp-content/uploads/2023/06/2.3.23-The-Value-of-Your-Dealerships-First-Party-Data.png)
The Value of Your Dealership’s First-Party Data
Whether or not your dealership is already utilizing data to drive better marketing results, you have the resources to build customer loyalty, boost profitability, and…