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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Operating Differently in the Business Office: How to Gain Greater Control…
Managing your dealership's cash flow is crucial as interest rates climb. Three tips on how you can get your cash flow in a healthy spot.
Are you gambling with your dealership’s cash flow?
Imagine you are at the casino and take a seat at a poker table. The dealer deals you a hand and without even looking at…
Subtract Bad Processes for Positive Cash Flow
If numbers, data, and equations excite you, you might work in the business office. Day in and day out, you live in a world of…
