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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
7 Automotive Retail Trends to Watch for This Holiday Season
As you develop your marketing strategy for one of the craziest sales periods of the year, here’s a few things to keep in mind:
4 Car Buying Trends You Need to Know
Nobody saw 2020 coming. It flipped our world upside down in a matter of days, and some of us are still trying to put our…
